Analysis Of Trends For Honeymoon Tourists

Analysis Of Trends For Honeymoon Tourists In the previous, it is explained that a wedding trip or honeymoon was become easier along the way with the improvement on ways of going places that no longer hardship to stir from home to go to other places and it was a new concept of traveling for leisure purposes. The transportation kept improving and producing newer and better destinations until there was more place than the visitors. There was no record who was the first couple going for honeymoon, but no doubt they go honeymoon because everybody else did and it seems as a challenge for them to do the same as others. At the first time honeymoon was considered only for the rich, and as a cachet for distinction and further glory (Hoke, 1933). However, as time goes by, the travel get cheaper, transportation keep improving and more destination enhanced, number of couples take their honeymoon also increasing. There are many various variables that todays honeymooners may be looking for. They may be looking for the atmosphere, facility provided, romantic places, and so on. According to the Travel Industry Association of America, most couples are willing to spend more money on honeymoon rather than the regular trips. Moreover, some honeymooners also looking for the unique places for honeymoon. They want to feel a different experience once in a lifetime. For these travelers, its the time for a fantasy journey to destinations whose very names mean romance. They are choosing to go further away on their honeymoon to a different environment and that includes everything: a different language, culture, and food. However, for some couples who have a fulltime job and, as work schedules become more and more hectic, many couples are choosing to honeymoon close to home, enjoying a long weekend at local bed-and-breakfasts and country inns (Perementer and Bigley, 2000) According to MacNair Travel Management survey, it is suggested that Hawaii is the top honeymoon destination. And it is supported by Hoke (1933), Niagara Falls and Washington were the first outstanding honeymoon resort. The honeymooners are most anticipating to beach and dining as a part of their honeymoon activity. Other than that spa also was the couples preferred activity on their honeymoon. With the evolution and innovation that spa could make health better, spa becomes ideal to enjoy and fashionable newlyweds often choose it for honeymoon. 2.2. Hotel Classification Along with the desires of traveler that keep growing, Tourism Industry along with all the attributes in it also needs to be developed to meet their needs. The hotel industry is so vast that many hotels do not fit into single well defined category. Industry can be classified in various ways, based on location, size of property etc. Based on location, for example is city hotel, is the hotel which is located in the heart of city within a short distance from business center, shopping complex. Airport hotels, these hotels are set up near by the airport. They have transit guest who stay over between flights. Resort hotel, is the hotel that cater consumer who wants to relax, enjoy themselves. They could be located in beach side, hill, and recreational area. Most resort work to full capacity during peak season Based in size of property, this category is divided according to the number of rooms available in the hotel. Small hotel is a hotel with 100 rooms or less. Medium sized hotel, hotel which has 100 rooms to 300 rooms. Large hotel, is the hotel which has more than 300 rooms. Mega hotel is a hotel which has more than 1000 rooms available. Based on the level of service there are three types of hotel which are upscale or luxury, midscale, and budget hotel. Budget hotel meets only provide the basic needs of the guest compared to the midscale and upscale hotel which provide a better service than the budget. Luxury hotel offers world class service providing restaurant and lounges, concierge service, meeting rooms, dining facilities. It is easy also to identify those types of hotel from the design of the hotel itself. Based on theme, there are Heritage hotels, Ecohotels, Boutique hotels. Heritage hotel offers rooms that have their own history, serve traditional cuisine and are entertained by folk artist. Ecohotel, is an environment friendly hotels which usually use eco friendly items in the room. Boutique hotel is a hotel that provides exceptional accommodation, furniture in a themed and stylish, unique manner. Based on target market, hotels are classified into commercial hotel, convention hotels, resort hotel, suite hotel and casino hotel. First, commercial hotel, they are situated in the heart of the city in busy commercial areas so as to get good and high business. They cater mostly businessmen. Second, convention hotel usually provide a large convention complex and cater guest who are attending conference, etc. Third, resort hotel, is a leisure hotel which are mainly for vacationers, leisure traveler, who want to relax and enjoy with their family. The atmosphere is more relaxed. Fourth, suite hotel offers rooms that may include compact kitchenette. They cater to people who are relocating act as executives who are away from home for a long business stay. Last but not least casino hotel, is a hotel with a gambling facility. This hotel usually attracts those leisure and vacation travelers. Honeymooners as consumer could choose the type of hotel for them to stay in their honeymoon. They can choose to stay whether in city hotel, resort, large hotel, small hotel, upscale, midscale, budget hotel, theme hotel, and many more. However, wherever they choose the hotel to stay, there must be the reason behind why they choose particular hotel. In choosing hotel for honeymoon, there must be a decision between couples. Therefore it is important to observe on how husband and wife decision making. ( http://hotel-industry.learnhub.com/lesson/8842-classification-of-hotels) 2.3. Decision Making 2.3.1. Consumer Decision Making Process In our daily life we will always faced with various decision. When we want to purchase product or services is also a part of decision. No one purchase or consume something unless they have a problem, a need, a want or a purposes.There are seven major stage that consumer typically go through in decision making but however in this study will only explain six stage such as need recognition, search information, pre-purchased evalutaion, purchase, consumption, post-consumption evaluation. Need recognition, is the stage when the consumers will sense the things that they believe the product have the ability to solve a problem is worth more than the cost of buying it. Therefore the marketers could make a product that can fulfill the desire of the consumers but they also have to keep the cost in line with the market they are targeted. At this stage, the consumer are influenced with many variables such as, personality, social class, income, past experience, prior brand perception. Source of Information, is the stage when the consumers are obtaining informations they need to make a product choices are suitable with them. The source of informations could be obtained from marketer dominated or non-marketer dominated. Advertising, sales person, website, travel agentcy are the source of information that refers to marketer dominated. Friends, family and the words of mouth refers to non-marketer source of information. Pre-Purchase Evaluation, is the stage when the consumers are comparing the various choices of brands, products, and services that which will most likely result in their satisfaction with the consumption. In this stage the consumers will influenced with their motivation, knowledge, attitudes and personality, lifestyle. Other than that they also will consider on the price, and quality of the product. Purchase and Consumption, is the stage when the consumers have decided the ideal product or services for them and after that they consume the product or services. Post-Consumption Evaluation, the stage when the consumers have experience the product or services and they will sense whether they are satisfied or not satisfied. They will feel satisfied when the performance of the products or services are matched by the precieved performance, when the performance fall below the precieve performance there will be dissatisfaction. Those the stages above are might be went through by the individual or couples decision making process in general. During the decision making process there will be a negotiation between the husband and wife. The stages before the purchasing stage, couples will affected by push and pull factors which is come from the internal and external. (Blackwell, Miniard and Mason, 2001) 2.3.2 The Choice-sets Model Research on individuals decision making process is explained by applying the choice-sets model. There are three stages in individual choice-sets model. The final decision made by the individual is the result of consecutive process of reducing some alternatives in the consideration from large number in the early consideration set to just a few in the late consideration set. The process from the early consideration set to the late consideration set is affected by the push and pull factors. After that the situational inhibitors also influence the individual from late consideration set to the final decision. According to Jang, et al. (2006) couples and family are the substantial objects in analyzing decision making in the existing choice-sets model. In family decision making process, there are many individuals different preferences involve for the final decision. The choice-sets selection process of an individual is different from couples choice-set process in several way. First, there are two people are involved in the decision making process. Each partner brings their own preferences regarding the possible choices. Second, it is possible for conflict to be occurred because of the differences of idea and perceptions regarding the alternatives. Therefore there will be a discussion among them to find out which is the best option match for them. Third, couples will formulate ones own early consideration set, based on elements of their own preferences and their partners preferences that already mutually identified through discussion. Thus, the couple choice-sets model consist of four stages , while individual choice-sets model consist of three stages, from the early consideration set to the final choice. In addition, as explained by the individual choice-sets model, the relevant process is also competent in the couples choice-sets model in choosing honeymoon hotel. The number of hotel alternatives under each individuals consideration will be lessening at each stage, before the final decision is made. The choice-sets model below is adopted from Jang, et al. (2006) study and will be used as a reference on the following literature review. Comparing the individual destination choice-sets model to a destination choice-sets model for couples 2.3.3. Couples Decision Making within the Household The way of couple decision making is also found in a household. It is interesting to observe a relationship between household decisions making with its consuming behavior. A research on entire consumption and saving behavior can be as an example to be combined with the findings on household decision making (Ferber, 1973). Beside that the other simple example to be observed in household decision making is about economic. Every household must have put economy as their main primary concern. In traditional families, the role of householder is hold by the husband. Therefore logically all the decision within the household is decided by the husband respectively. Based on the data collection from Davis (1976), it has been proved that the decision making in the household are mostly done by the husband. He has a significant influence in the household consumption for frequently purchased on goods and services and for durable. Most of the time the husband gives his suggestion and his preferences for something and the wife is the one who purchase and spent the money for purchases of goods such as beer, liquor, shaving cream, and others. Same goes to the decision making for contraceptive usage. The husband has the important role and greater influence to the final decision (Davis, 1976; Bankole and Singh, 1998). In families today, there is more negotiation between husbands and wives occur in consumer decision making. The increasing number of career woman create the increasing number of dual-income family that leads to the influence of women have on consumer decision making (Razzouk, et al., 2007). The presence of women in the workforce today makes the women no longer seen as just homemakers and men as just breadwinner. As mentioned by Qualls (1987, pp.269) husband and wife established their own position and preferences as individual, through discussion, individual preferences evolve into joint decisions. Therefore there are some household decision making which is done by joint decision making which means that there is a corporation between the husband and wife in making decision. The simple example can be found in making decision on purchasing durable goods which is jointly consumed such as buying cars, home, villa, and many more (Davis, 1976). It is not an easy thing to make a decision by two people. Sometimes there are some different desires or preferences on each of them. Even though they make decision together, actually they still have a different tendency for each aspect to decide. For example like husband will be more on deciding the price differences, whether the price worth it or not for some items to buy and wife will be more on how many items to buy, how the design, etc. (Bernhardt, 1974 in Davis, 1976). In other words, husband tends to have a control in all decision which is taking a consideration of functional attributes, and wife would be considering on aesthetic aspect or beauty. Overall, the decision making within the household depends on the decision made by the spouse and also depends on what thing to decide. Sometimes husband has a significant influence in making a decision, and sometimes wife the one who taking a control in decision making, or sometimes both husband and wife put their idea and making a decision together, joint decision making. And how about couples decision in choosing honeymoon hotel? Is that would be the same situation with the decision making on regular consuming behavior within the household or not. Based on the notion explained, the following hypothesis is proposed: Hypothesis A1. There is a joint decision making between husband and wife in choosing honeymoon hotel. Hypothesis A2. There is a different area on making decision between husband and wife in choosing honeymoon hotel. 2.3.4. Gender Differences towards Travel Behavior There had been several studies conducted in the area of tourism and gender. It covers the role of women in tourism decision within the family. The various result gained depends on the difference roles among the family members, etc. (Fraj-Andres, 2010). Gender roles vary across cultures. There are behavioral differences between men and women that reflect the culturally determined differing roles of men and women. In some cultures, the traditional values point out the need for women to stay at home and take care of children. Women depend on men as breadwinners and womens responsibility is to take care of a family and home (Jackson Henderson, 1995). Nichols and Snepenger (1988) compared men and womens travel patterns and found that women preferred shorter trips, having fewer sports activities on their journeys and spending less money. Other than that women prefer on cultural and educational experiences when travelling, and men looked for action and adventure (McArthur ,1999). The other previous research result found that, in the choice of a hotel, expectations varied according to gender. Additionally, some demographic variables such as educational level, income level, have been useful for explaining the tourist behavior (Kastenholz et al., 2005) Based on the notion explained, the following hypothesis is proposed: Hypothesis A3. Each husband and wife has different preferences towards honeymoon hotel in the early consideration set. 2.3.4. Influence in Family Decision Making In family decision making process is often dynamic and complicated. Suggested by Jang, et al. (2006) in family decision making, individuals different preferences plays an important role deciding the final decision. These different preferences can result from the differences objective and differences perception towards the relevant topic discussed. There are might be some disagreements created in the decision making process. However, those disagreements may indicate an attempt to accommodate and resolve the problem, so that the joint decision could be made (Spiro, 1983). As mentioned by Strodtbeck (1951) in Spiro (1983), he tried to measure the power or influence of the husband and wife in the decision making. He observe the interaction between husband and wife in resolving the differences in the decision making process. There many influence strategy that might be used to make joint decision making. Spiro (1983) emphasize on six influence strategy that can be used to determine the type of influence strategy which is commonly use by couples to have a joint decision making. The result of his study was explained that there are many types of influencer strategies used by husbands and wives in attempting to resolve the differences of opinion or preferences. And some of the strategies that focus on this research are: Expert influence refers to the influence that a spouse has specific information concerning the various alternatives. She or he can try to convince the other that she or he is more knowledgeable concerning the product by giving the detailed information under the consideration. Legitimate influence reflects from one spouses attempt to shared the values concerning their role upon others feelings. The spouse is influenced by the shared belief that she or he should make the decision. For example husband is the man of the house, therefore he should make some particular decision. Individuals may use many different combination of influence strategy simultaneously during their attempt to persuade one another in discussion to reach the modification consideration set. Thus, the following hypothesis is proposed: Hypothesis A4. Husband has greater influence in making decision for modification consideration set Hypothesis A5. Wife has greater influence in the in making decision for modification consideration set 2.3.5. Conflict in Couples Decision Making Process Not only couples but also all the consumer will have a consideration and negotiation when they want to make a decision. The simple practice is how consumer selecting a product such as normal product, house, or travel destination. An individual will likely to interact with others during the decision making process and it will affect the final decision. In a couple, the husband and wife will discuss on the matters that they want to decide and undeniable that each of them should change their preference to the other alternative to reach the final decision and they will share their opinions on the desirable alternatives since they individually have different preferences (Spiro, 1983 in Jang, et al., 2007). There is a possibility that conflict might happened within the couple decision making process. Conflicts may be happened because the impact of gender role orientation reflects the atitude of the spouses toward roles played by husbands and wives (Qualls, 1987) or primarily due to the difference of perception on objectives (Frikha, 2010). However, couples will have a discussion, negotiation, to seek an agreement to the final decision. Hypothesis A5. Conflicts occur during the discussion due to the different preferences. 2.4. Push-Pull Factors Affected the Decision Making Process In decision making process, there are many variables that could affect the consumers to reach the final decision. As mention in the concept of couples choice-sets model, the final decision is made by passing through several stages which are early consideration set, modified early consideration set or discussion, late consideration set to the final decision. As suggested by Crompton and Kim (1999) in Jang, et al. (2006) those continuous processes are affected by push factors and pull factors. 2.4.1. Push Factors In making decision, consumers generally have some internal factor that will affect them in the process to find the ideal final decision. The internal factor which is the push factor, the needs and wants of traveler, are the reason of why traveler wants to get out from their home or regular place. Moreover, push factors also concern to the desire to travel (Dann, 1977 in Decrop 2006) and predispose consumer to travel. Asserted by Decrop (2006) push factors develop travelers internally causing them looking for something, situation, and events. To make it easier, push factor is a foundation of motivations (Kent,1990 in Decrop, 2006). While there are many study on attitudes, images, perceptions and learning committed on the understanding on travelers behavior, motivation seems to be liable for describing much of the consumers tourism consumption behavior (Sirakaya, et al., 2003). Another suggestion said that motivation is a driving behind the consumers consumptions behavior, therefore motivated consumers try to fulfill their needs by acting on physiology and psychology. In previous research on tourism, the researcher was emphasized on the motivation-based because it could gives idea and comprehension for the marketers in developing and promoting the tourist attraction. Without an understanding on the consumers motivation, the marketers will not be able to generate efficient tourism marketing (Fodness, 1994) and will allow researchers to have a better explain on future travel pattern and behavior (Uysal and Hagan, 1993). Iso-Ahola (1982) also pointed out that motivation is one of the crucial elements of leisure tra veler. Exploring the leisure travelers motive that affected the choice of destinations or alternatives, Crompton (1979) mentioned that variability of consumers social, cultural and psychological needs could be the main motivation for travel. He also analytically mentioned seven motives as push factors for travel which are escape from the day to day environment, exploration and evaluation of self, relaxing, prestige, regression, enhancement of kinship relationship, and facilitation of social interaction. Escape from the day to day environment, refers to the situation where the physically and socially different from the normal lives environment. Exploration and evaluation of self, motivations which travelers will get from the changes into new surroundings by physically and socially that could not be achieved by staying in their own environment. Relaxing, referred to a mental relaxation rather than physical relaxation. Prestige, it is a motive when travelers have a frequent travel, for them it is perceived to be less prestige. Regression, motive when consumers respond that leisure vacation provides a chance to do things extraordinary, different from their usual life. Enhancement of kinship relationship refers to a perceived value of leisure travel as a medium to enrich the relationship. Facilitation of social interaction, when the travelers bring motive to meet new people, therefore the travel will be people oriented rather than place oriented. According to the description above, those motives also applicable on couples in choosing honeymoon hotel. Therefore, based on this concept, the following hypothesis is proposed: Hypothesis B1. There is a motive of escape from the day to day environment when couples choose honeymoon hotel. Hypothesis B2. There is a motive of exploration and evaluation of self when couples choose honeymoon hotel. Hypothesis B3. There is a motive of relaxing when couples choose honeymoon hotel. Hypothesis B4. There is a motive of prestige when couples choose honeymoon hotel. Hypothesis B5. There is a motive of regression when couples choose honeymoon hotel. Hypothesis B6. There is a motive of enhancement of kinship when couples choose honeymoon hotel. Hypothesis B7. There is a motive of facilitation of social interaction when couples choose honeymoon hotel. 2.4.2. Pull Factors Not only push factors that affecting consumer in making decision but also the pull factors. Pull factor is an external factor which created by the information of the goal objective, tourist holds and products attraction power (Gnoth, 1997 in Decrop, 2006). Different from the push factor which concern to the desire of travel, Dann (1977) explained that pull factor concern on the destination choice and attributes, that attracts traveler to a given hotel or destination and whose value is visible to stay on the object of travel. Furthermore, pull factors are those that appears as a result of attractiveness of a travel attributes. There are a lot of pull factors which affect traveler on the hotel selection process for travel which are novelty (Crompton, 1979), heritage/culture, entertainment, nature, rural (Uysal and Jurowski, 1994), facilities, easy accessibility (Kim et al., 2003), safety (Bogari et al., 2003) and so on. 2.4.2.1. Hotel Attributes as Pull Factors Nowadays there are many tourist destination spread out over countries. Tourism industry has become increasingly growing and a highly competitive market. In the hotel environment, where competition dominates, hoteliers must study the strengths and weaknesses of the product or service they provide and accurately define their importance and performance. Many choices of product and services attract tourist differently in each destination. However, each tourist has their freedom to choose amongst a set of destination according to their motivation, preference and attitude to determine a destination to be selected. According to Kozak (1999), tourist mentally categorize destination into three categories. First is consideration, where all destination that consumer is aware and likely to visit. Second is inert, where all destination that consumer is aware but no decision is made to visit in a specific period. Third is inept, refer to destination that consumer is aware of but has no intention to visit in a specific time. Various type of consumer profile such as level of age, income, occupation and personality significantly affect the choice to vacation and select the destination. In choosing destination for vacation, there several factors attract consumer externally. Regarding the hotel industry, Chu and Choi (2000) mentioned that room rates have been considered as the main factor that increases the cost for a trip. Other than that, price also affects consumers motivation to travel. The price for a destination becomes one of main attributes for motivation to travel. And usually price directly affected by the exchange rates (Kozak, 1999). Some tourists are preferred to travel to a destination that has a lower value than their own currency (Witt and Martin, 1987 in Kozak, 1999). The positive or negative variance of exchange rate of a country or destination may lead to the increase or decrease in the level of tourist product or services prices. Following by facility and services are the major thing that consumer meet during the vacation. An adequate and qualified of both facility and services in a particular destination will affect consumer to revisit the destination itself (Kozak, 1999). The services and facilities offered by a hotel or are those features of products or services that lead consumers to choose one product over others (Lewis, 1983 in Chu and Choi, 2000). The previous study have shown that tourists satisfaction with hotel properties, including services, facilities and price, seems to be one of the factors that could bring the hotel successful and create many patronages or loyal customers (Stevens, 1992 in Chu and Choi, 2000). Safety and security also becomes an important thing to be considered in choosing destination for vacation. Making tourist feel secure will become the plus point for the destination itself to be selected (Kozak,1999). Consumer will prefer to go to a place that has a lower rate of crime and high in safety and security matters. Hotel image also one of the factors that influence the consumers choice. LeBlanc and Nguyen (1996) mentioned the five hotel factors that may determine a hotels image to travelers. These five factors are physical environment, corporate identity, service personnel, quality of services and accessibility. Moreover, it is found that that cleanliness of the accommodation, followed by safety and security, accommodation value for money, courtesy and helpfulness of staff were identified as top attributes for travelers in hotel choice selection (Atkinson, 1988 in Chu and Choi, 2000). The previous study shows that There are a lot of studies have attempted to analyze customer satisfaction in terms of both expectations that relate to certain important attributes and value of the attribute performance (Chu and Choi, 2000). According to Barsky (1992) the terms importance is accepted by customers as satisfaction. When a customer perceives an attribute as important, the customer will believe that the attribute will play an important role in influencing his or her choice (MacKenzie, 1986 in Chu and Choi, 2000). Those attributes will influence consumers purchase intention and as a comparison from competitors providing. A comprehensive review of the literature for the hospitality industry suggests that attributes such as cleanliness, location, room rate, security, service quality, and the reputation of the hotel have been considered by most tourists in hotel choice decision. Those factors above are some of the pull factors that may be taken as consideration by consumer in choosing destination for vacation. However, there are many factors to be considered which may be affected couples in honeymoon hotel and no doubt those factors above are possible as well become the factors that affected their decision making. Based on the description above the following hypothesis is proposed: Hypothesis C1. Hotel attributes which falls under facilities and services are influencing couples late consideration set in choosing honeymoon hotel. Hypothesis C2. Hotel attributes which is room rates are influencing couples late consideration set in choosing honeymoon hotel. Hypothesis C3. Hotel attributes which is falls under safety and security are influencing couples late consideration set in choosing honeymoon hotel. Hypothesis C4. Hotel attributes which is falls under hotel image are influencing couples late consideration set in choosing honeymoon hotel. 2.4.2.2. Advertising In todays globalization, marketing aspect has become an aspect which is keeps growing follow the world trends. Business to consumer e-commerce is fast replacing the traditional way of marketing. The electronic commerce is slowly changing the way businesses operating. The spread of web facility and the acceptance of the internet have requested businesses to establish internet website to maintain the relationship with customers, suppliers, employees and shareholders. The development of the internet has been a major event in the hospitality industry and it will gradually revolutioniz

Research paradigm Essay

The research paradigm considered by the researcher in regard to this work included the consideration of packaging in special occasions and which factors companies should focus during the period of social occasion in order to make their packaging their selling point. During the festival seasons market is flooded with various gift options. Due to the competition various organizations offer attractive schemes and offers to allure the consumers. Consumers due to various kind of motives of buying gift which can be personal, individual, altruism, cultural, reciprocal and other reason wants to buy attractive gifts for the people within his circle from family to the friends and relatives. The competitions companies face to attract these customers comes from various sectors of the industry or outside the industry. Now a days even service organization have become very competitive and services can also be offered as a gift. In such case company faces all kind of product, generic, industry specific and other kind of competitions. The packaging decisions are one of the important aspects of the marketing mix which can not be ignored in such a competitive environment where everything needs to be perfect. This paradigm has been utilized many times in the study of packaging in special occasions for all the group of respondents. I. i. a. Sample selection The data sampling was randomly managed utilizing stratified means with sixty five questionnaires completed by both male and female retail consumers. The percentages of female respondents were higher than that of male. The choice to use retail consumers alone in this research was made for three reasons. †¢ First, it was far simpler to have access to consumers from retail organization in regard to the researcher’s availability. †¢ Second, the focus itself is on understanding attitudes and perceptions for the packaging of gifts in special occasions and retail organization is a place attracting major customers to buy gifts. †¢ Third, the quantification of such information allows the researcher to gain a broader perspective on how respondents observe and realize the meanings of different components of packaging during special occasions and how it impacts their buying behaviour. I.i. b. Reliability and viability Reliability for the researcher was achieved in the assurance that only a specified group of men and women were utilized in regard to the research. The focus of the research has been on the consumers from retail organization. These consumers from retail organization were approachable. Data was collected in the presence of researcher. This gave the research a more focused view of the research goal. The validity was managed as a result of this focus and emphasised in the considerations involved in the data collection, variables and sampling methods. Privacy and confidentiality methods included assigning numeric and alphabetic coding to each responding questionnaire. This ensured anonymity in regard to the researcher and the subjects of the research process. I. i. c. Sample size Approximately 100 questionnaires have been distributed to collect the information. However in 35 questionnaires the information was not completed and due to that these has been withdrawn from the studies. 65 fully filled questionnaires have been utilized for the purpose of study. I. i. d. Questionnaire design The questionnaire design was simple. The questions included in the paper are related to the attributes of the packaging. The time taken to complete the questionnaire was less due to its simple nature. Most of the questions are simple circle question where respondent has to make a circle around the most appropriate and applicable option. I. i. e. Data analysis and findings Analysis of information in regard to research managed by the researcher must include complete and full understanding of the questionnaire. This understanding focuses in the use of the questionnaire created specifically for this process. It is the considerations realized within the questionnaires, no matter their simplicity, that will focus considerations in later chapters of this work. Within this section of Analysis and Findings there will be measurement of all responses in regard to the questionnaire. †¢ Analysis strategy Analysis strategy included a full series of statistical diagrams of all information collected including positive and negative responses, gender variations and marital status. This strategy provided the researcher with a wider spread for the conclusions that became evident in regard to the researcher’s focus. This information was broken down into specific charts for the benefit of visual context. The visual context provided insight in regard to perceptions of packaging and considerations by consumers from retail organization in regard to the impact of components on them. These perceptions and considerations provide the researcher with evidence to support the hypothesis made in that effective packaging decisions during the special occasions will support organizations to delight the consumer. †¢ Awareness The researcher held awareness of the potential for study in regard to packaging during special occasion through many methods. Those methods include observation, interaction and extensive research. The awareness of the media discussions of packaging amongst collegiate level men and women and the similar studies within this idea would in fact have influenced the choice made. The choice of analyzing how consumers from retail organization amongst this particular population would in fact consider their packaging options and knowledge allows for a singular perspective isolated from the more broadly painted view. The focus itself was on the consumers from retail organization and how they absorbed information available before deciding on packaging decisions. Overall, the respondents to the questionnaires provided insight in regard to how many individuals are learning more and more about packaging decisions. From the literature review it is evident that usually colour of the packaging which makes impact on sender or receiver of any gift. The questionnaire aims to measure the frequency to which people buy gifts for others and what are the factors they consider for the packaging. †¢ Understanding The understanding of this information gathered is proven in the statistics within the questionnaires that were completed and submitted. Each respondent have been explained the objective of study. Researcher has helped the respondents if s/he faces any difficulty in understanding any question. The research found that all respondents understood the material being requested and filled the questionnaires accordingly in timely fashion. The responses of questionnaires were filled in the database as the completed questionnaires had been received from the respondents. This information was then examined thoroughly for consistency and validity. The researcher now understands that there is a great deal of diversity in gift buying and packaging behaviour among the consumers from retail organization. Respondents can learn about better packaging options through their own personal research, their parents, friends or other family members. †¢ Findings The questionnaire included demographic details like of the respondents Demographic Profile †¢ Age Large section of the respondents (41. 5%) fall under the age group of 22-30 years old, followed by people within the age group of 41-50 years who are 20% of the total respondents. Approximately 15% of the total respondents fall under the age group of 18-21. Figure III. 1 Age of Respondents Ethnic background: 43% of the total respondents were from White community while 34% were Asian. Black other and Black African were 14% and 6% respectively of the total respondents. None of the respondent was from Hispanic or African background. Figure III. 2 Ethnic Origin of the Respondents Gender Majority of respondents are female with percentage of 66 while remaining 34% of the respondents are male. Figure III. 3 Gender Consumer behaviour. When respondents were asked the question â€Å"How frequently do you buy gift items? † twenty five out of sixty five responded that they buy gifts once in a month. Twenty two out of sixty five responded that they buy three to six times in a year. Nine respondents told that they buy less often gifts for anyone while the same number of respondents told that they buy gifts once in a week. No respondent told that s/he never buys any gift items. Figure III. 4 Frequency of buying Gift Items Components of Packaging on Special Occasion Colour:When consumers were asked what they feel about the statement â€Å"It feels good to receive a present in Colourful packaging on special occasions† approximately 48% of the respondent strongly agreed to the statement while 35% agreed to the statement. Remaining respondents felt they were neutral to the Colour of packaging. Figure III. 5 Colourful Packaging Respondents when asked to respond on the statement â€Å"On special occasions (like Christmas), packaging is more Colourful than normal. † Majority of them agreed to the statement. 37% of the total respondents strongly agreed to the statement while approximately 50% agreed to the statement. 10-% of the total respondents felt neutral about the statement while approximately 1% disagreed to the same. Figure III. 6 Packaging on Special Occasions Respondents were asked to respond on the shape and Colour attribute of a product. They were asked to respond on the statement â€Å"People are mostly attracted by different shapes and sizes in gift items. † 58% of the total respondents agreed to the statement while approximately 16% strongly agreed. 18% respondents were neutral to this statement while 4% disagreed. 1. 5% of respondents strongly disagreed to the statement. Figure III. 7: Colours and Shapes of Product. When respondents were asked whether or not they agree to the statement â€Å"Packaging styles vary for different occasions† 44% agreed to the statement while 30% strongly agreed. 18% were neutral to the statement and 4% strongly disagreed. Figure III. 8 Packaging Style in Different Occasions When consumers were asked about their own perception regarding shapes and Colours of the product by the statement â€Å"I am attracted to a product because of different Colours and shapes in packaging when I buy for a special occasion† approximately 40% of the total respondents agreed to the statement while 26% strongly agree to the same. 18% respondents were neutral to the same, 17% disagreed and 1. 5% strongly disagreed to the statement. Figure III. 9 Impact of Shape and Size of packaging in special occasions To the statement â€Å"Colourful and attractive packaging makes a good impression about the sender to the receiver. † Approximately 50% strongly agreed to the statement while 43% agreed to the same. 6% of the total respondents were neutral while 1. 5% strongly disagreed to it. Figure III. 10: Colourful and attractive packaging and impression about sender.

Objective Morality Essay

My purpose in writing this is to argue for the existence of an objective morality based entirely on rational and scientific reasoning. By â€Å"objective morality† I do not simply mean that morality exists in the sense that various societies consider various actions to be immoral. What I mean is that certain actions are inherently right or wrong regardless of what any society thinks about them. In other words, I mean that there is an â€Å"objective morality† which exists independently of human beliefs and human civilization. There are many people who have the opinion that it is not possible to believe in such an objective morality without also believing in concepts such as God or an eternal soul. I believe that they are wrong. I will attempt to show that an objective morality exists and that this morality is the same regardless of which religion, if any, is correct. Many people believe that without a religious framework, the only possible conclusion is that all morality is nothing more than a human construct without any objective existence. In other words, what morality a person or a culture accepts is like picking a favorite flavor of ice cream. Some individuals prefer strawberry ice cream, other individuals prefer chocolate, and no person’s preference is â€Å"more correct† than another’s. In a similar manner, they argue, different individuals and different societies have various favorite moral belief systems, and just as with ice cream, no particular set of moral beliefs is â€Å"more correct† than any other. A common argument for this type of thinking is the following. Throughout history, different cultures have had vastly different moral systems. In fact, on almost any moral issue, it appears that there is absolutely no agreement or consensus shared by even a majority of the cultures throughout history. In addition to this, there appears to be no way to prove the superiority of one moral system over another using logic alone. So the only way in which one moral system can actually be the correct one is if religion is the tie breaker. That is, whichever value system the â€Å"correct religion† advocates is the correct value system. Otherwise, there is no way to decide between them. I believe that this type of argument is easily refuted. In order to argue for the existence of an objective morality, I will have to do more than just point out the flaws in lines of reasoning such as this. I will have to provide my own arguments that an objective morality does exist, and I will have to discuss where this morality â€Å"comes from†. I will also have to explain a process by which we can attempt to determine what it is. This is what I intend to do. I would first, though, like to take some time to point out some of the errors in the reasoning above. There are two points that the argument above makes. The first regards the lack of consensus regarding morality. The second involves the inability to prove the superiority of one moral system over another using logic alone. It is true that throughout history, different cultures have held vastly different beliefs about morality. These cultures have also held vastly different beliefs regarding natural physical laws. Consider, for example, the belief in gravity. Currently, it is believed that the phenomena which we call gravity is the result of the fact that objects with mass cause a curvature in â€Å"space-time†. Under this framework, we believe that a clock located in a high gravitational field will appear to run slower than an identical clock in a region with low gravity. We also believe, under this framework, that the path of something without mass, such as a beam of light, is affected by gravity. This was not always the case. At the beginning of the twentieth century, for example, it was believed that the phenomena of gravity is the result of the fact that all objects with mass exert an attractive force on each other. According to this view, the path of a beam of light should be unaffected by gravity and identical clocks should run at the same speed everywhere. This had not always been the case either. At an earlier time it was believed that the natural place for objects such as rocks was on the ground while the natural place for things like steam was up in the sky. According to this perspective, rocks fell to the ground while steam rose because everything tends to go to its natural place. If we do a more thorough examination, including all the cultures throughout all of history, we will find an even larger variety of opinions regarding the law of gravity. This does not, though, mean that there is no objective law of gravity which exists independently of human society. The beliefs in gravity which I described are attempts by human societies to approximate reality. Clearly, some approximations are better than others. Perhaps the current belief in the curvature of space-time is also incorrect and will later be replaced by an even better approximation. However, most people would have no problem agreeing that the curvature of space-time explanation of gravity is a better approximation to reality than the explanations which came before it. All that this shows is that even though different cultures hold very different beliefs about a certain issue, this does not necessarily imply that there is no objective reality behind these beliefs. The claim which I will be arguing for is that this is the same for morality as it is for gravity. All the moral beliefs which came before us and all the moral beliefs today are, in exactly the same way as in the case of gravity, approximations to the objective reality which exists independently of human beings. Although probably none of these approximations correspond to reality exactly, as with gravity, some approximations are better than others. For example, the value system of a society which condones slavery but condemns cannibalism is incorrect, but it is a better approximation to reality than that of a society which condones both slavery and cannibalism. The claim that no one has yet been able to prove the correctness of a particular moral system through logic alone is also correct. However, if we continue the analogy with gravity, we will realize that no one has also been able to prove the existence of gravity through logic alone either. The reason we believe that a rock will fall to the ground is because that is what we have always observed when we have let go of rocks in the past. There is a little more to it than that, of course, but not much. Our current theory of gravity predicts many specific phenomena. These include rocks falling to the ground, planets orbiting the Sun, the creation of ocean tides by the moon, and identical clocks running at different speeds. The only reason why we do believe in our current theory of gravity is because every time we have observed these phenomena, what we saw corresponded with what the theory predicted. If we were deprived of these observations, we would have no reason to believe in gravity at all. There is no way, using logic alone, that a person can prove the existence of gravity or the superiority of one theory of gravity to another. It is only by using logical reasoning in combination with observation that a person can argue for the existence of gravity. Even then, it is not be possible to do so with total 100% assurance. The fact that the current theory of gravity has always made correct predictions in the past does not guarantee that the theory will give correct predictions tomorrow. What a person can do, though, is to show, by using logical reasoning in combination with observations, that our theory of gravity is most likely true. This is what I intend to do for morality. There are, of course, some differences in arguing for an objective moral law and an objective gravitational law. Perhaps one of the most significant is that it is possible to construct equipment which quantitatively measure the effects of gravity. That is, it is possible to construct a speed detector that tells you that a rock is moving with a velocity of ten meters per second at a certain moment in time. On the other hand, it is not currently possible to construct a morality meter which tells you that a certain action is wrong with an immorality of ten immorality units. Nevertheless, this is an obstacle which I believe can easily be overcome. I will explain the way in which I overcome this obstacle a little bit later. For now, I would just like to point out that the fact that we can not build such a detector does not automatically imply that an objective morality does not exist. It was not that long ago that we were unable to detect or measure the existence of electrons. This, however, does not imply that electrons did not exist in that time period. Electrons (objectively) existed regardless of whether or not we could build devices which detected them. The same, I believe, is true for morality. I have divided my discussion into four parts. The first part is this introduction. In the second part, I attempt to show that it is objectively wrong to torture another person for pleasure, and I discuss where this objective morality â€Å"comes from†. In this second part, I do not deal with something even as mildly complicated as torturing one person to prevent the suffering of another. Since I am trying to show that an objective morality exists independently of human beliefs, just showing that there exists one action which is objectively wrong should be sufficient to demonstrate my position that some objective morality exists. However, just believing that an objective morality exists should not be enough to satisfy anyone’s inquiry into the matter. In part three, I discuss how we can determine what this objective morality says about controversial moral issues. As in the case of gravity, I only claim to have a method to find good approximations to this objective moral law, not to get it exactly right the first time. By spending more time applying this method to a particular moral issue, we will obtain better approximations. I give examples of how this method can be applied to issues such as abortion, war, animal rights, and forcing your morality on others. I also discuss if an action which does not harm anyone can be immoral and if it is ever correct to say that one life is â€Å"worth more† than another. In addition, I give a method for establishing a belief about if another being possesses consciousness, which is useful in attempting to determine if we have an obligation to act morally towards that being. The fourth part is relatively independent of the rest of my discussion. In part four, I briefly discuss other alternative views about the nature and origin of morality. I touch on several topics. I discuss how a belief in God can be reconciled with the position which I advocate and why I think that it is not logically consistent to hold the opinion that a belief in God is necessary in order to believe in an objective morality. I discuss moral systems based on ideas like karma and perfect justice which are often associated with reincarnation. I also discuss a few other views regarding morality and what I think their flaws are. I talk about what I think is wrong with thinking of morality as just a social behavior which evolved to help our survival. I also discuss why I think that it is not possible to successfully base the foundation of a society on self interest or a social contract. I also mention why morality is much more than simply attempting to maximize a certain quantity such as happiness. Nowhere in my presentation do I discuss whether any particular religion is correct or incorrect. I limit my presentation to discussing the development of a belief in an objective morality without appealing to religious teachings. I do, though, show how my position can be reconciled with various religious beliefs. I also show how the definition of morality which I am about to give can be reconciled with the theory of evolution and natural selection. In addition, I discuss if moral beliefs improve in the long run with the passage of time. My definition of the word â€Å"morality† does not correspond to the way in which the word is usually used, but I believe that this definition closely approximates what â€Å"morality† is. In order to better explain my definition, I would first like to give an example of what â€Å"morality† is not. Suppose that a man comes home after shopping for food at a supermarket. When his son sees him, he comments on what good and moral people the owners of the supermarket must be. He remarks that the store owners must have been very kind and generous to give all this food to his family. How do you think that his father will answer? Clearly, the father will answer that the supermarket owners did not give him the food because they were kind or generous people, but because it was in their self interest to do so. Although the store owners might indeed be good and moral people, this action is in no way any indication of this. They did what they did because they believed that the action would profit them, and for no other reason. This action, the father would conclude, says nothing about the morality of the store owners. I will now give my definition. All actions can be placed into one of two categories. Some actions can belong to both of these groups simultaneously. However, all actions must belong to at least one of these categories. The first group consists of all actions which we do out of self interest while not harming others. Simple examples of this are riding a bicycle or watching television. These are activities which we engage in because we believe that these activities will benefit us. If an action belongs exclusively to this category, then it is of the same type as that of the supermarket owners in the previous example, and has nothing to do with morality. The second group consists of two types of behavior. The first type is behavior which either harms or intends to harm others. The second type is behavior which we engage in, not because we believe that it will somehow benefit us in the long run, but because we believe that it will benefit others. This includes any action we do, and any action which we refrain from doing, not for ourselves, but for others. It is with this second group of behaviors with which morality is concerned. Morality, then, is engaging in behavior, not out of self interest, but because it is in the interest of others. This is how I define morality. Many people would argue that altruistic actions belonging to the second group which I described do not exist. That is, they would argue that every action every person does is done out of self interest. If a man gives money to charity, they say, he does so only because he gets a warm and fuzzy feeling inside. If a woman donates blood, it is only because doing so makes her feel good about herself. This line of reasoning claims that all these seemingly benevolent actions are really done out of self interest. That is, people engage in such activities only to get these good internal feelings which they want. I disagree with such thinking. Although it is correct that a woman who gives to charity will probably obtain a warm and fuzzy feeling from doing so, it is incorrect to assume that this is the only reason why she engages in this activity. This is an example of an action which can simultaneously fit both of the groups which I described. That is, this woman may be giving to charity both because she feels good after doing so and because she wants to help others. In this case, so long as it is not done entirely out of self interest, it is still related to morality. Some actions which people engage in fall exclusively into my second category, and could never be explained in terms of self interest. An extreme example of this is when a person, who does not believe in an afterlife, makes a split second decision to give up his life for others, as in a case of a soldier throwing his body on a live hand grenade in order to save his comrades. There is no way to argue that the soldier is doing this because he seeks a warm and fuzzy feeling inside, since he is not going to live long enough to enjoy it. Human beings often attempt to persuade others into behaving a certain way by pointing out that it is in their self interest to do so. A police officer may say, for example, that you shouldn’t steal because there is a good chance that you will go to jail if you do. Similarly, a mother may tell her son that he will be punished if he his found misbehaving. None of this, though, in any way influences anyone to become a moral person. It just tells people how to behave in their own self interest. The only lesson this would impart on the child is that if he wants to avoid punishment, he should not misbehave. This will not prevent him from misbehaving the moment he knows that his parents aren’t watching, or after he grows up and moves out of his parents’ house. Similarly, this type of reasoning will not convince a person not to steal if he finds himself in a situation where the chances of being caught are small or non-existent. Nor is there, based on self interest alone, much reason for police officers, judges, and law makers to not abuse the power of their positions. What religions often do with regards to morality is to argue that it is always in a person’s self interest to behave â€Å"morally†. Some religions teach, for example, that if you engage in murder, rape, or torture, you will go to Hell. Others teach that if you engage in such activities you are going to have a very unfortunate next reincarnation. Others may believe that there is no life after death, but that you will be punished in this life for engaging in improper acts. However, this does not really tell anyone to be a moral person. This, again, just tells people how to behave in their self interest. If a woman refrains from killing other people only because she does not want to go to Hell, or if a man gives to charity only because he does not want to be reincarnated as an insect, then these activities have nothing to do with morality. As in the case of the supermarket owner, these people are just acting in their self interest. A religious person can, of course, be acting morally if he engages in activities for the purpose of benefiting others as well as seeking a reward. It is just that, as with the supermarket owner, although an action may have the side effect of benefiting other people, it is not related to morality if seeking a reward or avoiding a punishment is the only motivation. But then the questions before us are the following. Without making an appeal to religion, why is it that we â€Å"should† behave â€Å"morally†? Why is it that we â€Å"should† engage in activities which benefit others and refrain from activities which harm others? In a situation where which course of action is moral is itself a matter of debate, how is it possible, without using religious concepts, to persuasively argue that a particular answer is in fact the correct one. It is these types of questions which I will attempt to answer.

Social Exchange Theory Essay - 726 Words

Quinisha Williams Mrs. Garcia SP 200 A 6 November 2017 Social Exchange Theory The Social Exchange Theory was formally advanced in the late 1950s and early 1960s in the work of the sociologists George Homans (1961) and Peter Blau (1964) and the work of social psychologists John Thibaut and Harold Kelley (1959) (Social Exchange Theory). Social Exchange Theory would be classified as a psychological theory; which suggests that humans will make decisions in their relationships based on the recognized benefits and costs (Griffin). This suggestion declares that humans will analyze all social relationships they have to determine the benefits they will get out of that relationship at the time. The social exchange theory uses financial terms†¦show more content†¦When the company fails to provide their employees with financial and psychological resources, the employees would be more likely to disengage and remove themselves from the roles they were assigned (Social Exchange Theory). This theory is critiqued by many for assuming that people will always make logic al decisions. They may also mention that this abstract theory fails to capture the ability that emotion plays in our day to day lives and in the interaction we make with other people (Emerson). This theory also weakens the power of social ladders and strength, which unconsciously forms our awareness of the world we live in and our understanding we have with it, and the strong role it plays with forming the interactions we have with people (Revolvy). When we develop in a relationship, we may create new ideas of costs and benefits within that current relationship. Communicating those new needs could lower the chances of dissatisfaction within the relationship and risk of breakups in the relationship as well. It may also increase our wellbeing (Griffin). Furthermore, self- satisfaction within relationships we have can cause an increase in negative costs and minimize the positive rewards being exchanged within the relationship (Griffin).When we start a new relationship, it is our responsibility to let one or theShow MoreRelatedSocial Exchange Theory Essays1531 Words   |  7 PagesSocial Exchange Theory 2 Application of: The Social Exchange Theory In everyday interactions people are always looking to have a positive experience among those with whom they interact. According to the Social Exchange theory, with each interaction an individual has with another, that individual attempts to maximize the positive outcomes and minimize the negative. 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